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Why Video is Essential to Growing Your Business and How to get started with it.

Updated: Nov 1, 2022

Attention Span Under Attack

There is always so much (arguably too much) happening on the internet at any given moment, and with people’s ever-shortening attention spans, it’s all too easy for people to pass by your website or social media post without ever giving it a second thought. Whether it is the unrelenting bombardment of ads and spam or the clickbait littered throughout websites, getting people to stay still on the internet is no easy matter.


Is Video Worth It?

Admittedly, throwing text and images on a background is simpler than orchestrating the various technical and artistic complexities needed to master video and audio. Images are nice, but if you are trying to capture the attention of an internet user scrolling by or hoping someone browsing the web won’t up your bounce rate, then you will need to consider finding something more engaging than mere pictures. A statistic by Biteable reports that “74% of marketers say video has a better return on investment than static imagery.” If that’s the case, video-marketing might be the key your business needs to improve their marketing strategy. Videos are great for SEO as they show a variety of content on a webpage. So if you are

looking to up your SEO rating, videos can help take you there, as not only do they add content, but they will also help with your dwell time.


If Video is so effective, why aren’t more people making videos?

According to Biteable, 41% of marketers admit that the reason they don’t mess with making videos is because it is too complicated, and others stated that it was too time consuming. However, this doesn’t have to be the case. While it can be complicated, there are a lot of dynamic companies out there who can help you make the videos your business needs; this saves you time and energy. If you do have the know-how but not the money to outsource, there are free software and cheap websites that can help you make something useful.

Another 37% of marketers said they don’t make videos because they are too expensive. However, throwing a bunch of money at a video making doesn’t necessarily make for a good video. There are plenty of ways to make a video that people will remember. A good storyline is really all you need to make a commercial succeed; get a story that sticks and promotes your product. It doesn’t have to be fancy.


So why aren’t more people making video? Well, in actuality, more people are. Craftjack reported that over the last six years, online video consumption saw an increase of 800%! So video is the way online marketing is heading. Videos are on the rise, and if you plan to stay on top of the game, then you need to start posting some videos.


A Few Tips…

Transcript. Some things to keep in mind when making a video is adding a transcript. People who watch videos aren’t always in a place where they want to be turning up their volume, and thus many users rely on written words to follow the video. So, if you are planning on upping your video content, don’t forget something as simple and easy as adding a transcript.


A Good Host. Hosting your videos on your own website is good, but hosting them on youtube may be even better depending on the situation of your business. With how popular youtube is when it comes to searching for video content, consider hosting your video through them as it could potentially lead to more views.


Length Matters. Another tip to remember when making videos to promote your business is to keep it short. Before even clicking play, the viewer may already be considering where he will be clicking next, so make sure your video is short and to the point. The moment your video gets boring, people will click away, so make sure you engage them long enough to get your message across.



Compelling Story. Flashing a bunch of facts or pictures is less likely to be remembered than if you tell a story. People are always curious to know what will happen, and this curiosity is the hook you need to hold their attention. A narrative also helps make it more memorable.


There are many other tips and tricks when it comes to making videos that boost SEO and get more views. If you are among those who don’t have the time or skills to spend on making videos, then let us do it for you. Our creative team here at Genovations Media is skilled in audio and visuals, and would be excited to work with you. Look at our packages to see what best fits your needs, so we can get videos filmed, edited, and published on your website.




SOURCES:


“Consumers More Likely To Act on Video Ads Viewed on Media Sites, According to Online Publishers Association Study” Digital Content Next. June 19, 2007 (visited 7 March 2022).




“5 Reasons Video Is Better Than Text Or Photos.” CraftJack.com. 6 October 2021 (visited 6 March 2022). https://craftjack.com/toolbox/5-reasons-video-better-text-photos/


Young, Wesley. “The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video.” Search Engine Land. 17 August 2015. (visited 6 March 2022)


Dean, Toby. “8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO.” Business 2 Community. 28 July 2015. (visited 3 March 2022)


74% of marketers say video has a better return on investment than static imagery.




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1 Comment


Hello, I watched your video and completely agree with you. To create a quality video for marketing, you need to pay attention not only to your business stats but also to the quality of the video. I'm sure you used a good video conversion software. Maybe AVI converter is in the list of programs you used? If yes, please let me know, I will use it too.

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