Data Storage for Your Brand Assets.

Updated: Nov 11, 2021

\There is no 1-Size-Fits-All Solution to file storage when it comes to media in your business. Don't waste your time, your assets or your money on systems that aren't going to solve YOUR file management problems.

Making decisions about your file storage

As a business manager do you ever think about your digital assets? Or, are you like the vast majority of business owners who count on Google Drive links, dropbox folders, random emails, text messages, or drawers full of memory cards, flash storage, and external hard drives to store your business’s media assets? Part of managing your brand is managing these assets. You’ve paid good money, or spent valuable time creating your media, why would you let it sit in storage places all over your office or in the cloud. Here are 3 things you should consider to help tame the media beast:

  1. Well-organized and categorized assets can be accessed and used over and over again on different platforms. Taking different shots from the same video or photoshoot will create a consistency on social media that potential customers will appreciate.

  2. When it comes to data storage there is not a one size fits all solution. We handle 1000s of terabytes of data every year, we have developed our strategies for handling this information through research and trial and error, but the latter can be costly, so we do not recommend it.

  3. If you have one of those external Hard drives sitting on your desk holding all of your photos and videos it’s important to know that, spinning disks like that have a lifespan of only 3-5 years. This according to a data backup and recovery specialist.

Over the past 20 years, the standards for professional digital cameras have ballooned from around 8 megapixels to greater than 24 megapixels per image. Professionals will tell you that more megapixels doesn’t make a better image, but what it does mean every time is larger file size. Every pixel is more data, so the more data you have the more information you have to store. When you consider that video is just a series of pictures taken at either 24, 30, 60 or 120 frames per second you can see how our data storage requirements can get out of control very quickly.

Working RAID Storage

As a media company we have in