5 Types of Logos for Your Business

Updated: May 10

Knowing what your options are when it comes to logo styles is a great first step to determining what type of logo is best for your business. These are 5 of the most commonly requested types of logos.


Introduction

Every business has different needs when it comes to getting a logo to match its brand. Sometimes the decisions come down to nothing more than personal preference, and that is at times a challenging thing for brand creators to understand. Other times brands are practically screaming for one particular style of logo, and it would be a disservice to design anything different. Either way, knowing what your options are is a great first step to determining what type of logo is best for your business. These are 5 of the most commonly requested types of logos:

1. Iconic
2. Wordmark
3. Monogram
4. Illustrative
5. Character
6. Conclusion

The Iconic Logo

Perhaps the most common type of logo, the iconic logo, pairs a good typeface with an element or symbol that is supposed to make your brand stand out. Although effective, this is often where people start and stop their exploration of logos and we can thank the iconic brands like Nike and Apple for this commonly held belief. Rookie designers will pour hour after hour into drawing the perfect shape for a company when they should be spending their time on market analysis and competitor research. The reality is icons are fun for designers and easier to convince clients of their ROI, and this is probably why 95% of our clients first ask for an “Iconic Logo”


Iconic logos are great for businesses that depend on packaging, apparel and merchandise and whose potential client only has seconds to make a decision about what product to buy. Remember the Apple and Nike logos took billions of dollars of advertising to become the icons they are today it doesn’t happen overnight. So your one-of-a-kind icon better have a good piece of typography to go with it if you want your brand to be identifiable.