Every marketing campaign benefits from good images. No matter how hard we try there are always ways in which we can improve the way something looks, but sometimes that something can be hard to identify. When reviewing your business’ visuals, here are 7 things to consider to help boost their appeal (and hopefully get potential customers to take a second look).
1. Catch Their Eyes
Whether it is a business card, a storefront, a web page, or a food menu, good design
tells the eyes where to go. There should be a focal point where the eyes first land, and then after finishing, the beholder should know where to look next. There are a variety of elements to utilize, everything from font size, color contrast, spacing, and lines; they all play a part in guiding the eyes to where they need to go. The composition helps the mind be at peace when looking at a visual, and thus is an essential ingredient to consider when making something look visually appetizing.
2. Stick to a Theme
Another important component of visual appeal is unity. The last thing you want is a hodgepodge of elements fighting against each other on a canvas. You want each piece to work together to add to your theme. This means a luxurious logo should be complimented by a regal font in elegant colors. Not dreary colors slapped onto bubbly letters, or sophisticated calligraphy forced upon a tough and menacing background. This does not mean that contrasts never work, but if you want to ensure yo