Whether you’re a multi-million dollar business or a one-man show, a strong online presence is crucial for success in today's digital age. However, for small businesses with limited manpower, they often have to work extra hard and operate at peak efficiency to stay on par with the competition. While hiring a full time tech guy may seem like an easy solution, the work that goes into finding, hiring, training, managing, and keeping that employee could be a job in and of itself. This is where outsourcing website management services could prove to be a game-changer, especially for small businesses who are not yet ready to take on another employee. Here’s why outsourcing website management is great for small businesses, and we’ll even give some insights into what to look for when looking for a business to outsource to.
Outsourcing Website Management Increases Efficiency
Time is precious for any business owner, but especially for those who are having to juggle a number of responsibilities themselves due to lack of manpower. Outsourcing website management allows them to focus on core business activities without having to worry about that nagging feeling of keeping your website maintained. By delegating this task to professionals, you eliminate the need to spend time finding and hiring an employee specifically for this task. While some may not mind this if it is in their field of expertise, many others will overlook its importance because they think it's not worth the time or energy. However, any marketer knows how crucial an updated website is for promoting your business.
Outsourcing also keeps you from needing to worry about the expertise and reliability of an in-house employee. For those who are unfamiliar with website management, it saves you the uncertainty of whether or not your employee is managing the website effectively. Because the company you are outsourcing to is relying on your business, and it is a field they specialize in, you can typically count on them to deliver on what they say.
Outsourcing Website Management Helps You Control the growth of your company
While growth is a goal for most every small business, too much growth too soon can have negative consequences. It can strain your resources, overwhelm your team, and eventually lead to loss rather than profit. If you want to learn more about how fast growth can actually be detrimental to your small business, then check out this article by Forbes on “Why Rapid Growth Kills Small Businesses.” By outsourcing website management, you can control the growth of your company more effectively, ensuring that things remain manageable and productive.
Outsourcing provides you with the advantage of having access to experts, but without the hassle of managing another employee. You can enjoy the services and capabilities of a team while keeping your business small.
What to Look for in a Company when Outsourcing Website Management
1. Experience with Companies Similar to Yours
When selecting a website management business to outsource to, it is essential to consider their experience. Look for a company that has worked with clients of similar size to ensure they are familiar with your situation. This ensures that they understand the challenges faced by businesses like yours and can provide tailored solutions to meet your specific needs.
2. Ease of Collaboration
Effective communication is crucial when outsourcing website management. Look for a service provider who is easy to work with and can communicate complex technical concepts in simple terms. This ensures that you have a clear understanding of the services they will provide and that they align with your goals and expectations. While this may not be a big deal to those who understand the inner workings of website management, those who may be less familiar with the topic need to ensure they know what they are paying for and that it is best for them.
3. Price Range
While cost should not be the sole determining factor, it is essential to find a service provider that fits within your budget. Compare different providers and their pricing models to ensure you get something that works right for you. Remember that quality website management can lead to increased online visibility which is essential in our digital age, and while it costs money, it is done with the goal that that increased visibility will help bring about increased revenue.
Is Outsourcing Website Management right for you?
Outsourcing website management can be a great strategic move for small businesses. It saves valuable time and money, allowing you to focus on core business activities while entrusting your website management to experienced professionals. By outsourcing, you can also control the growth of your company and enjoy the benefits of a skilled team without the burden of scaling your internal resources. When selecting a service provider, consider their experience, ease of collaboration, and price range to ensure a successful partnership. With the right outsourcing partner, you can strengthen your online presence, enhance customer experience, and propel your small business towards greater success.
Sources:
Whittington, Rick. “6 Reasons Why You Need to Outsource Your Company Website.” Whittington Consulting. (visited 2 Oct. 2023)
“Why outsource website management.” One-Resource. 6 January 2023.
Whittington, Rick. “How to Determine if You Should Outsource Website Design.” Whittington Consulting. (visited 2 Oct. 2023)