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Why you should hire a blog writer for your business, STAT.

Updated: Apr 5, 2022

No one wants to be left behind, and when it comes to your business, you can’t afford to be. Everyone knows that in the professional world it is imperative you stay on top. The obvious question is “how?” It is not enough just to know the trends, you have to foresee them and know how to ride the waves as they come and go. Here are some of the reasons why consistent blog writing is a key way to optimize your website and business performance on so many levels:



1. Look legit at what you do.

In this digital age, if you do not have a website, you do not exist, at least in the mind of the

clients. A well-crafted website legitimizes your business in the eyes of the consumer, and depending on your clientele, it may be the only means by which they ever know you. It acts as your storefront; if it’s not clean, trendy, helpful, informational, or whatever else your potential customers may be looking for, then they will go to someone else’s website. However, nowadays, even this is not enough. With new websites being developed everyday, people need to know your website is still fresh and relevant. Blogs are a proven way to do just that. Not only do they outfit your website with fresh content, they provide a foundation for newsletter updates, lead generators, and more.



2. Keep Your Website Heartbeat Pumping.


Blogs are proof your website, and your company, are still alive and active. No one will waste time on a website with no sign of life, but also like a heartbeat, you have to keep pumping out blogs. Consistency is a necessity. Remember, blog writing is more than just customer relations - it’s marketing. According to statistics published by ImpactPlus, PPC (Pay per Click) is less successful than SEO in the eyes of 70% of marketers (1), so if you are seeking to boost traffic to your site, content marketing through blogs could be a gamechanger. With Google’s Freshness Algorithm (2), maintaining up to date content on your website is crucial, especially considering that Google still holds over 90% of the search engine market (3).


3. Increase Your Sales Potential.

Demandmetric reports that businesses whose websites contain blogs get 67% more leads per month (4). This means that by investing into a blog for your company, you not only establish yourself as a dependable source for relevant information in your field, but you are opening your doors for more potential hits on your site. Potential hits means an opportunity to generate more clients for your company.

4. Save Time & Money by Partnering with a Professional Copywriter.


Don’t know what to write about? No problem. There are SO many resources out there for generating relevant and consistent content for your website. Genovations Media is one of them - we offer a monthly Copywriting subscription that includes 1200 words of professionally curated content for your website - that’s up to 4 blogs per month! Provide us with topics you want to hit, or we’ll provide some topic suggestions for you. Either way, you’ll get copy ideas sent to you each week with a round of edits. The sooner you start, the more blogs you generate, the more content you have on your site, and the more potential you have for new clients finding you. Don’t get left behind. Start today.





SOURCES:

  1. Barrel, Jen. “31 SEO statistics for 2021 and what they tell us (+ VIDEO).” Impact Plus. (seen 31 Jan. 2022) https://www.impactplus.com/blog/seo-statistics

  2. “Content Marketing Infographic.” Demand Metric. (seen 31 Jan. 2022) https://www.demandmetric.com/content/content-marketing-infographic

  3. Wilson, Lee. “Google Freshness Algorithm: Everything You Need to Know.” Search Engine Journal. 22 Nov. 2017. (seen 31 Jan. 2022) https://www.searchenginejournal.com/google-algorithm-history/freshness-update/#close

  4. Johnson, Joseph. “Global market share of search engines 2010-2021.” Statista. 26 Jan. 2022. (seen 31 Jan. 2022) https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/#:~:text=Google%20in%20the%20global%20market,share%20as%20of%20June%202021.


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