The MCH website was a basic skeleton when we first took over the project. A design team had gotten the ball rolling for them, but the site was far from complete. They are distinct in that they offer all of the trades under one company. According to their managing partner, "We can take you from toilet to Sewer Tap, and there aren't a lot of companies who can do that." This is a great thing for a company to be able to say, however to the average client they may not understand why that is even important. The goal of the overhaul was then to provide clear calls to action, and better content for their services pages in hopes that their SEO rankings would rise quickly among tradesmen in their area.
By listening to our client we were able to create a cohesive home page with a captivating video banner that highlights a little bit of the work they do. We created content that moves a viewer through the site and urges a viewer to request their quote. When it's time for them to get request their quote the page is easy and clear to navigate, and a form can be filled out with only a few clicks. Our SEO experts were able to optimize H1 and H2 tags and add some keyword filled content for the sub pages.