Updated: Nov 1, 2022
1. Clear Home Page Structure and Organization
Clean, clear, and organized is what to aim for on a homepage. It’s the first thing your visitors will see, and they need to know you’re on top of things. Some home pages may aim for originality by being artsy or abstract, but you want to be sure you hit your goal of being memorable without frustrating visitors with a poorly organized homepage.
On a homepage, viewers expect to learn the basics and from there, easily navigate to where they want to go. However, if you bypass a well-organized structure in hopes of reaching a certain aesthetic, you may be setting yourself up for failure. Digital natives lose interest fast, and if you aren’t clearly labeling and arranging your webpages, it could be confusing or frustrating for them, which could reflect poorly on the business as a whole. The priority for the homepage is clarity, so spend time ensuring it’s well organized before you begin deciding on stylistic preferences.
2. A Clear Brand
Socrates may not have been referring to 21st century digital marketing when he said “Know thyself,” but if you plan on succeeding in the modern world, your brand better take his advice. You have to define who your company is and stick to it. This includes your visuals as well: the logo, fonts, colors, and themes that will be displayed. Don’t try to stretch too much and muddle your image. You want those who visit your website to be able to remember your brand, and you’ll leave a longer-lasting impression if you aim at a specific image. Too many colors, too many services, too many anything can make it difficult for a person to pinpoint in their mind who you are. Make your brand clear and defined, and stick to it.
3. Brand-Script Style Content
Once you’ve made it clear who you are, you can begin writing brand-script style content that clearly lays out to your clients what your company has to offer in a way that appeals to them. Those who come to your site, come for a reason, so show them who you are and how you can help them achieve their goals.
4. Identify Your Key Features
Choose certain elements of your site that you want to focus on. It could be an eCommerce platform, a blog, calendar of events, etc. You need more than a basic homepage, otherwise your site will feel too static. Add something to show it’s alive. Identify what it is you want on your site, and make it awesome.
5. Investing in SEO setup
A website is useless if no one visits it. This is why SEO considerations are crucial to creating a successful company website. Investing in SEO setup is something competitive businesses cannot afford to overlook.
6. Content Development
With a good SEO setup you may get people to visit your website, but now you have to figure out how to make them stay. Thankfully the answer is simple: quality content. Spending time developing great content that is focused on your target audience is crucial to ensuring those who come to your website find something they want. If your content is beneficial to them, they are more likely to convert to paying customers. Here at Genovations Media, we offer our clients a content guiding questionnaire that asks key questions about the goal and service of our clients. This will get you started on the right track to ensure your website is full of valuable material for your site visitors.
7. Beautiful Curated Assets
You need to show off your goods and services, but you have to do so properly. Just posting any old pictures of your work isn’t going to cut it. You have to prove to your site visitors how professional you really are. You need quality photography and video on your site, even if it means hiring professional photographers and videographers. Good media can make moderate craftsmanship look glamorous, and with the amount of competition out there, it’s not enough to just have a quality product or service, you also have to present it in the right way. Whether it's a video header or a slideshow displaying your work, you don’t want to forgo professional quality media on your website.
8. Consistent Maintenance
One of the most important things to keep in mind with a website is that it is not a project that once completed you can forget about. Think of it more like a building project: you may have finished the construction of the building, but there is still cleaning, security, monitoring, maintenance, and renovations which you will need to make. You’ll need SEO optimization to get visitors to your site, consistent blog posts to let potential clients know you’re still alive and kicking, and content updates to ensure your site visitors are getting fresh material.
We get it, it sounds like a lot, and it can be if you don’t have the proper team. But even if you don’t have people with the skills and know-how to maintain a professional website, you can always hire one. We offer services that can help with this. Check out our work, see what you think, and then hit us up at our Nashville office or through a video call. Let us know how we can help you get your brand the website it needs to succeed.